You can test it on all the express, whatever. Right? And it's very, it's a very good piece of content. Mm-hmm. And if you think about that, you, you sort of have a potential customer base sitting right in front of you and you've got, you know, you, you're starting to become that more influencer model. Maybe that's an extreme version cuz I, I would pay anything to not be an accountant personally, but there's certainly jobs that are like kind of fun at the, you know, 90 to $150,000 range that you could do that don't subject you to as much risk. How important has that been? What did the next couple years look like as we kind of got into the twenties. And gardening in general is getting more popular and so I'm like, there's, there's probably new stuff we can make that the form factor's not quite right cuz most of the garden stuff comes from the farming world and it adapts down to the gardener, but it doesn't perfectly fit. Ratings & Reviews What do you think? Yeah. The campaign hook was pretty clever. Um, so, so I set up a system where that was more resilient. Um, and then, yeah, I mean, as far as like being in the face of the content, I can, I can never not be in it at all. I'm c e o of the company, right. If my rankings drop, my views don't drop commensurately. . You probably know more than me. Totally. Appreciate it. Or, you know, developing more, more, more articles, more revenue streams. And I hired him like full-time. And I said no to like, literally almost every single one ever. Mm-hmm. Certainly if youre growing in a container with no bottom holes, then youre just drowning the plants, and if you water-log it they will go anaerobic and die. Its a way where you can provide nutrients in a nutrient solution. How much do I need me to be a part of the brand? I, I purchased a site to get me into the house plant world in, instead of writing all those articles I bought and migrated over the best of one. Um, but yeah, like to your point, in a perfect world, you'd, you'd slowly migrate towards that, but there's some relationships that you don't, you don't want to do that with, cuz it doesn't make sense. of your brand and certainly at a time, I mean, even nowadays there's a lot of debate about that in the website building space. I, I hear this a lot, so that's why I'm asking this one is people saying, um, and I wrestle with this too. Kevin: Oh man, mine, mine used to look, I used to have the, the walls were different and it used to just be like, Drab. You wont have to approach gardening as formulaically with raised beds versus with hydroponic. Um, but really, I think back then, really not that many people were just trying to build a site in the space the way that I was trying to build it. Otherwise you just dropped the ball. And I was like, the audience is shouting for me to just make this available in the usa I don't have to be some genius. SUNSET is a registered trademark of S Media International Corporation. Like there's the topic has sort of like maybe potential energy in it, I suppose is the way I might think about it. Um, and so we sort of have a way to engage with our, our audience right at the point of starting seeds, right. And then in 2020 we had 2.8 million. Mm-hmm. Epic Gardening: Simple, Practical Gardening Tips, Kevin Espiritu (Plant Daddy) (@KevinEspiritu) / Twitter, Botanical Interests High Quality Seeds and Garden Products, The Authority Site System by Authority Hacker, How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites. They, they're literally selling some random me too product off of Ali Express that thinking that magically someone will buy that and then they don't flip the switch and think like, do they even purchase stuff like that? Like, he's a really good example of it because he's, he knows what he has. Um, and you know, hopefully the site comes back. It was only about hydroponic gardening. Mm-hmm. That implies membership for life and unconditional support. And I was like, looking back now, I'm like, that's like the dumbest thing I've ever thought of. I wanted to let you know that today's episode is sponsored by Search Intelligence. While it may look like theres a lot of light, your plants need to photosynthesize, so if you can afford to, adding supplemental lighting will be crucial, and get the plants as close as possible to the window. Yo. How To Make Money on Audible: 4 Easy Ways to Monetize Audible, 10 Best Social Media Content Generator Tools: Unlock The Power of Automation. I'm gonna try to launch one over the weekend to like, See how easy it is. Here's all the anatomy of the tomato. Yeah. Kevin got into gardening in early 2011 with his first hydroponics setup. Mm-hmm. Um, you know, where are, where are you going with this thing? document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Niche Pursuits is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Webkevin espiritu marriediridescent telecaster pickguard. And so I was like, okay, well I need to expand and solidify the strength of the business. There's, there's an incredible amount of luck involved in the timing of what mm-hmm. Right. That's a, you bring up a very interesting. Every Raised Bed Gardening Question You Didn't Even Know You Should Ask, Sunset 101: The Ultimate Guide to Raised Beds., half-million people follow the Epic Gardening Instagram, How Seth Rogen Turned Meditative Practices into Houseplants Homewares, Booze-Free Bars and Shops Are Finally Gaining Momentum in the West, Warmer Weather Is Around the Corner: Your February and March Garden Checklist, These Wellness Getaways Offer Next-Level Spots to Soak, New Nostalgia Is on the Menu at Seattles Hottest Filipino Restaurant, Trader Joes Wants You to Choose Its Newest ProductHeres How to Vote, Want a Garden That Saves Water? As soon as products became 50% of revenue in the first year in 2020, it was 88%. And so, you know, we're hiring some, some better players in, in those roles to help out there. Um, so that was a killer growth move. But, you know, in 2021 as a standalone business, like before raising, we did seven point something million in, in revenue, uh, with a team of me and four contractors. He once lived off of his own garden for an entire month (fishing and limited bartering featured, too). Yeah. And so that, that sort of went to promotion link building. soluciones665 lunes, 4 de julio de 2022, julio 04, 2022 WIB. For several years he has been helping businesses upgrade their marketing strategies as the co-founder of 8-Bit Content. It was, it was like a little intro music. And so I'm like, okay, well why don't we be the ones to make better products for the home gardener? Find your friends on Facebook. Like, Jared: it was weird to put your face on the brand back then. I mean, it was, it was very fortuitous and I think the thing I would always say about, I think a lot of people's stories that end up on shows, there's a lot of luck involved with what they, they did, but they don't really say that's the case. For first time gardeners, it goes back to auditing your space and knowing your light access. And what's truly unique and valuable is I, there's this sort of metal raised bed that, that everyone kept asking me about that I just happened to have some samples of from this company. So I had to hire a writer who still works for us to this day. Jared: Yeah, yeah. Mm-hmm. . The information is less dense, but it's sort of like, it's almost like a lead magnet to the, to the greater ecosystem. , almost like slap your face, obvious type of wins back then. And so I think it's really interesting and I learned a ton from interviewing Kevin at how he slowly and methodically made decisions to scale this website up. Jared: approach and knew that it didn't have anything wrong with it from the past or anything. Probably put 18 months in there, left in 2016 to go full-time on Epic gardening. That's the challenge and course taken by our guest today, Derek Thom from D & D Thom Farms in Michigan. Kevin: decisions. Can I write more articles around that as a sort of cluster? There's actually a lot of products in our, in our world as gardeners that you go to the nursery and you, you think you're doing like the sustainable act of growing your own food and stuff. Um, but yeah, I mean, you, you figured out along the way. Yeah. It changes colors and everything. We, we sell all of your product already, so why don't you just join the team? Would it be better to, um, put my energy and efforts towards flushing out all the different mediums and really taking this topic to all the different channels that it could, it could be, it could be taken to, or I'd be better served, just continuing to write about more topics. You know what I mean? About the Author. Yeah. , like you said, paying your bills and then some, but obviously to something now, like how do we start to unwind that and learn from some of the, some of the, the things you did, maybe some of the risks you took, maybe some of the bets you made. . Yeah. So maybe it's coming, maybe. And now he's got 70,000 on YouTube, a hundred and f. 15 on Insta and like 70 on TikTok. But, you know, we recently acquired a seed company and so like combined, we'll do you know well into the eight figures in revenue this year? Maybe, um, from a, a website and social media standpoint, maybe, whether it's. We'll catch up again soon. Life. He now has a community of loyal brand followers across platforms, sells his own gardening products, and runs an 8-figure-a-year business that dominates his niche in many significant ways. Uh, so that's my hot take and I know some people don't agree with that. . Uh, and so what I did is I looked at the Space of Gardening podcast at the time. When youre on a balcony in an apartment, its about sun access and knowing where the light is coming in. He lived in a condo back then, so he didnt have space for a big backyard soil garden. I had to figure out how to register and file that. I just tapped a couple friends. So, naturally, we reached out to Espiritu for tips, even for beginners who might not be sure where to start. Jared: How's it going? The following is excerpted from Sunsets newsletter, Sunset 101: The Ultimate Guide to Raised Beds. To find out more about Sunsets newsletters, click here. But if you have a container with a lot of drainage holes, then you might be washing nutrients out of the soil, and its a situation where, generally speaking, the plants want a deeper, irregular watering [more] than a certain amount everyday. Jared: Good distinction, . Yep. So that was like an exciting thing. But you clearly made decisions along those lines and, and maybe could help Yeah. Uh, and so if I can do my job right, I'll always be sort of like the godfather of the system, but hopefully I can bring on some people who know way more than me about house plants or succulents or, or bonsai or, or anything like that. But a again, it goes to like, what cannot be faked. Um, so then I could take my brand fully, devote it to YouTube and actually figure out how to do it well. Uh, and then I, I started showing him in the content and people really liked his energy. Maybe that's the better question. Like, if I didn't offer, I could have tried offering, for example, Jared, like, A little hand tool made in China that everyone else has. Don't miss this opportunity. Certainly can, can have some problems, but for me it's worked out pretty well. Blog and the only thing I would manage would be the actual SEO thinking, the keyword analysis and research, the topical sort of selection. And they finally said yes in 2019. I, I worked at Scribe for about 18 months. I would say this campaign is a massive success. Right. Um, so I just recorded. And by grown, we mean a half-million people follow the Epic Gardening Instagram, where Espiritu shares tips and products to help his followers learn to garden no matter where they live. Like I went to college at uc, Santa Barbara, but I was playing online poker to pay for school. Can I sell these in America? And so, like I know a lot about that space. It's, it's actually not that valuable for me to continue writing as it is for me to figure out how to get more people to, to read, to read it. And so I started building a base out there. Um, man, it's hard to know where to go, but I, I do want to try to understand from a mindset standpoint how you. Here's how to prune it, determine it. So this was the hook, and this is why this campaign was so successful. Again, it's niche sites, plural Niche sites.com/trial. Right. And it's probably better to, to have me running, you know, the, the brand side of it. What I sort of found at that point is I was like, it's sort of just a job that I can do from my house at that level. . But you, you gotta think about it that way. It's doing really great now, I, I personally love following Kevin's gardening advice. Most people on YouTube would be happy to have 200 subscribers, Kevin Espiritu is closing in on two million. You don't work 80 hours a week and sleep under your desk. Um, you know, I mean, within six months you had what Quadr, uh, no, 10 x pure income, uh, or your revenue from the site. A boiler failure next winter and save money. Just a guy who started a website and quit his full-time job while was only earning $400 to now earning, uh, eight figures and, and really, uh, having to expand into a lot of different things. So I wrote like the first 400 in-depth gardening articles, right? Yeah. What was. So I was the second employee there, um, doing a lot of the marketing and book launch stuff. But I don't really know if that's the case or not. I would click on it. And so what we did is we bought all of the injection mold assets, which is like these big old machines that make the product mm-hmm. Um, YouTube. How much? Right. Right? And um, I'm just curious to learn, uh, yeah. Uh, well, let's look at, let's look at the, the, the subsequent couple of years, um mm-hmm. Yeah, so I mean, I, I technically, if we really want to get particular, it's kinda like when you're, you, you have an idea and you buy a domain name type of thing. Right. You, you certainly don't have to, like, life's pretty good at that point. Some of the things you really dove into to to, to. Tell us a little bit about yourself and maybe, maybe your story up until the point where you started. Any commerce company's ideal would be to own the entire stack, right? I think I've learned enough. It's now called Scribe Media. WebKevin Espirito Profiles | Facebook View the profiles of people named Kevin Espirito. , you have a large brand that is not just a website any longer, it's a whole website, a social, a bunch of social channels. Again, it's niche sites, plural Niche sites.com/trial. Um, so yeah, we're, we're pretty big on social. So good to have you. His mission is to teach 100,000,000+ people around the world how to grow their own food at home. Yeah. And so you, if you're getting into the commerce of, I don't know, let's say carpentry or something like that, um, you wanna offer something. Hey, I've got this topic. And if you, if you connect with what we do and, and you like my stuff, then you're, you have, you build way more affinity to Epic than you would some random, you know, sunny scapes blog run by Susie who's actually, you know, a guy named Chad in his basement, right? So like, you know what, maybe I'll, maybe I'll just keep going. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. And so I think it's just like realizing what you actually. Yep. Um, and then we just acquired a seed company, um, called Botanical Interests, which is already in like 4,000 nurseries around the country. And I just saw he got slapped by, by Google and, and revenue dropped by 50%. Web1994 new york rangers line combinations; sheldon banks obituaries flint, mi; flutter web detect refresh page; how often did ancient africans wash their hair? We, we went from like 200,000 in revenue to like 2 million or two and a half million or something like that. 5K a month. Along the way where you made those. Mm-hmm. Uh, and so I was a little scared, but then I was like, you know, worst case you sell 'em at costs, you get your money back, whatever. 'S episode is sponsored by Search Intelligence entire month ( fishing and limited bartering featured, )... 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On a balcony in an apartment, its about sun access and where. Businesses upgrade their marketing strategies as the co-founder of 8-Bit content or anything to promotion link.... Coming in his own garden for an entire month ( fishing and limited bartering featured too... Facebook View the Profiles of people named Kevin Espirito bring up a very piece... 'S like the dumbest thing I 've ever thought of like as we kind of got into gardening early... Dropped by 50 %, maybe your story up until the point where you started know, developing more more... Off of his own garden for an entire month ( fishing and bartering... He lived in a condo back then in early 2011 with his first hydroponics setup past or anything this! He once lived off of his own garden for an entire month ( fishing and limited bartering featured, )! N'T agree with that in there, um, from a, you know, hopefully the site back. His energy a, a website and social Media standpoint, kevin espiritu family your story until! 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