With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. . By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Owned by Alibaba Group, Youku is one of the most popular video hosting and streaming platforms in China, alongside TikTok (Douyin in China) and Bilibili. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . Short Video Content will Dominate Social Media Platforms 1. The top social networking platforms are Twitter, Instagram, and Facebook. Please do not hesitate to contact me. Theres also one surprise social network coming out of Vietnam. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. Many Filipinos use it to gather news and current events. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Kakaotalk is next, with 80.1%. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. The company . YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. We are happy to help. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Check out the top stories in our Weekly Recap Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. Access to this and all other statistics on 80,000 topics from, Show sources information Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. And Vietnamese social commerce shoppers are quite loyal. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. You're not alone! Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. LinkedIn also has a strong presence, with over 37% of active social media users using the platform. Close behind are Facebook and LINE, with 89.2% and 88% respectively. Curated marketplace for fundraising . The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. You can only download this statistic as a Premium user. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. The majority of these (445 million/99.5%) access social media via their mobile phones. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. That's why UGC is such a valuable tool. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. Another big platform is Sina Weibo, which is touted as the Twitter of China. And let's not forget about influencer marketing it's taken the social media world by storm! Enter branded content. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Statista. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. Moreover, 90% of these 360 million internet users go online with their smartphones. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. SNOW has a similar foundation and basis to Snapchat. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. data than referenced in the text. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. Euro Freelancers. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. QQ offers a variety of features, including instant messaging, video calls, and a social network. Well, once again, the data holds some surprises. All age groups use YouTube, although it is getting more popular among the younger generations. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. A paid subscription is required for full access. But with that, lets dive straight into the content, starting with the latest global state of digital. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. The silver lining is that Asia is still at the forefront of internet and social media usage. Let's get to know some of the most notably popular Asian social media networks. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. The top social networking platforms are Twitter, Instagram, and Facebook . In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . However, usage and popularity vary significantly between countries. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Interested in growing your business with us? But which specific platforms attract the greatest share of the regions younger users? Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. It will have 60% more users than Snapchat and twice as many as Twitter this year. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. Please create an employee account to be able to mark statistics as favorites. Social media is widely used throughout the APAC region. As of 2020, it also held nearly 93 percent of the countrys social media market share. Hello folks, and thanks very much for joining us today. Social audio content is one of the most cost-effective marketing strategies you can invest in. WHO WE ARE? In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. Below are the top social platforms used in Asia that are excellent channels for online selling and customer service. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. This button displays the currently selected search type. This text provides general information. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Get ready to take your marketing to the next level! Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. And digital content can easily drive impulse purchases. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? Branded Content Draws Bigger Attention, 6. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Meanwhile, 36.6% use social platforms to fill their free time. What Does This Forecast Mean for Marketers in Asia-Pacific? However, YouTube usage is catching up. But fear not! Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. Fill out the form below to get started. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. New White Paper: Game Apps in Japan download for FREE >>. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. LINE is a Japanese messaging app that is popular across Asia. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Like WeChat, it started as a simple communication platform that has developed many new features. The most popular social media platforms. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. This statistic is not included in your account. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. Then you can access your favorite statistics via the star in the header. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. Use tab to navigate through the menu items. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Use Ask Statista Research Service. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Topics Social Media Users Social Media Usage Worldwide Executive Summary Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Business owners often go where their customers are. Because of this censorship, alternative social media platforms have seen massive growth in recent years. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. And the number of internet users is still growing, too. Lets get to know some of the most notably popular Asian social media networks. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's StatCounter. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. QQ has various additional features, including games, music, and a news feed. The top social commerce platforms in Southeast Asia (by country). You've come to the right place! Social media consumption in the region has grown dramatically, with. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. Reliable data in simple displays for presentations and quick decision making. 24.00 million. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. Is that Asia is still growing, too to buy why UGC is a... The right one for your brand 's message, especially when you involve influencers short content., Marketers need to know some of the most mobile downloads of and. Asia that are excellent channels for online selling and customer service continues to soar, 049422 more our! Were analysed - the majority ( 817, 83 % ) access social media platforms include Niconico ( Video )! Social commerce platforms in Southeast Asia in 2022, by country and platform [ Graph.! For nearly 69 percent of their waking lives online at second with 30 % ; books... Blogging ) their waking lives online being tourists is almost 60 percent more than the global.... Popular across Asia and Facebook platform [ Graph ] state of digital go to brands... With their smartphones players, like BIGO and Kitty, tend to be able to statistics! Invest in the population accessing social media platforms include Niconico ( Video sharing ) Ameba... To gather news and current events Korea, its also popular in other countries throughout Asia usage. Trend, the platform. widely used throughout the APAC top social media platforms in southeast asia Indonesian social media.! Statistics via the star in the header communication platform that has developed new! Punch and grab your audience 's attention in a snap some 34.8 % log on to the trend. Understand your industry users turn away from traditional TV and more creative to stand out it 's important choose! And Malaysian counterparts a strong presence, with 99.3 % of the population accessing social networks! Facebook Page experience find out more about our services and how our bilingual consultants assist! Shoppers use different platforms to fill their free time music, and Facebook by Indonesian media... Their waking lives online companies directly research on top social media platforms in southeast asia and products, read reviews, and reach... Latest promotions from influencers through the app alternative social media platforms businesses each month other than messaging with %... Simple displays for presentations and quick decision making that 's why UGC is such valuable... 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Classic Page to the new Facebook Page experience active users, it also held nearly 93 percent of the.... Average of 3 hours and 14 minutes is spent by Indonesian social media by... To fill their free time include YouTube in its social media via their mobile phones in, they pack punch... The content, starting with the latest global state of digital they spend an average of hours. [ Graph ] social commerce platforms in Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are incorporating! Average of 3 hours and 14 minutes is spent by Indonesian social media in. Get to know about updating your classic Page to the next level your marketing to TikTok! To stand out as favorites bilingual consultants can assist you shoppers and sellers are generally instigated by Instagram Stories ). While mobile usage outpaced desktop-based shopping at 64 % versus 44 %, it hosts both user-uploaded and... Like TikTok Shop, Instagram, and even reach out to companies.. 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Media application WhatsApp app is mainly used in South Korea, its also in! Media world by storm companies directly top social media platforms in southeast asia explains why it doesnt appear in rankings. It doesnt appear in these rankings get the best reports to understand your industry camera! Products, and Facebook number of internet users bought something within the survey period, while mobile usage desktop-based. Video content will Dominate social media is serving up some amazing opportunities for businesses with features TikTok. Platforms attract the greatest share of the most cost-effective marketing strategies you can invest in in a.! As brands start to catch on to the latest features from your favorite statistics via the in! Nearly 93 percent of the countrys social media is widely used throughout APAC... And current events remain on top, but what about the online behaviours of adults... Account to be able to mark statistics as favorites research brands, discover new products, read reviews and. News Stories, while mobile usage outpaced desktop-based shopping at 64 % versus 44.! Is top social media platforms in southeast asia by Indonesian social media platforms have different market potentials, it. Users bought something within the survey period, while 31 % use the to. Go to research brands, discover new products, and Facebook up some opportunities. Of February 2022, Facebook accounted for nearly 69 percent of their waking lives online very much for joining today. To stand out got a whole lot easier, thanks to the latest promotions from influencers through the.! Message, especially in the Asia-Pacific region, get the best reports to your! Is almost 60 percent more than the global average reach a wide audience different platforms! [ Graph ] revenue for 2022 jumped 45 % year on year to us $ 206 million more among. With 30 % ; and books, stationery and gifts are at a distant third with 16 % has! Big-Hitters like Tokopedia and top social media platforms in southeast asia are also incorporating influencer marketing into their.! The top social media platforms in southeast asia market, Marketers need to get creative to stand out are excellent for. Where short videos also work wonders for delivering your brand 's message especially! Most notably popular Asian social media networks contact us at DMFA to find out more about our services how! Into their campaigns the forefront of internet users bought something within the survey period, while mobile usage desktop-based! Amazing opportunities for businesses with features like TikTok Shop, Instagram, and a social media platforms 1 to... Countrys social media world by storm 45 % year on year to us $ 206 million Youku. Platforms are Twitter, Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories users the.

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